It’s Time to Partner With HR

It’s Time to Partner With HR

Traditionally, human resources and marketing are two distinct departments within any organization. However, there’s a growing need for both teams to collaborate and work together. Why partner with HR? It’s simple: Your HR team is tired. They’re writing job...
Who Owns Employer Branding?

Who Owns Employer Branding?

Ask the average HR manager where employer branding falls. Chances are, they’ll tell you that all talent attraction and retention activities are an HR function.  In reality, different branding responsibilities fall under different teams. Think about your own strategy:...
Act Fast or Lose Their Interest

Act Fast or Lose Their Interest

In 2021, the job market took a dramatic turn. Resignations peaked in April and have remained abnormally high for the last year, with a record-breaking 10.9 million open jobs at the end of July 2021. The Great Resignation shifted the employer-employee dynamic, making...
Talent Funnels: Your Next Capital Project

Talent Funnels: Your Next Capital Project

If you’ve been in the recruitment game for years, you’re probably already familiar with the concept of a talent funnel. Just like a sales funnel where prospects move down the funnel to purchase, a talent funnel is the candidate’s journey from their first point of...
It’s Time to Partner With Marketing

It’s Time to Partner With Marketing

To win the war for talent, recruiters need to recognize that the talent acquisition process starts long before a prospective candidate lands on their job listing. They need to think like seasoned marketers—and that means tapping into marketing initiatives to attract,...